Well the simple answer is “I don’t know… yet”.
The principle seems like a good idea, raising money for charitable causes just by adding a widget badge to the right sidebar of my blog, but at the moment I’m not even sure I have the thing set up properly !
I would have liked to be able to support Headway through this, but they aren’t yet on the list of organisations that are supported in this way, so I’ve selected the World Wildlife Fund because the animals “out there” can’t help themselves against the damage that we humans are doing to the planet. The WWF is raising funds through this to raise awareness that we need to reduce our carbon emissions to help protect the animals.
If you would like to help WWF just by following a link and viewing a trailer for “Three Rivers” on CBS, then please do “click away”. I don’t think you have to part with any cash yourself along the way, at least I hope you don’t, (confirmed) although I’m sure they will be very grateful for any donation you may be inspired to make !
Will maybe add my own follow-up comments on this as I find out more.